In the three interviews, I conducted, all three people being interviewed had relatively the same answers for all the questions. When asked about deciding between a product and its alternatives, two said that they typically choose the cheapest alternative. The one other person said, "It depends on the product, cheaper is not always better." When asked about where they buy, the answers seemed to favor online shopping over in person. They all described how the internet is quicker, easier, and more cost-efficient. If the item is useful and long-lasting the purchase is looked at as a "right purchase." This segment seems to care most about price rather than quality. I think this is because most college students do not have much money. They try to find the cheapest products that will suffice their needs.
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