My prototypical customer is a male between the ages of 30-35. He has recently just started a family, drives a pickup truck and has an old jet ski. He likes movies and crime tv shows. During the weekdays, he wears a suit to his CPA job. On the weekend he likes to take his family to the lake or do something adventurous.
My avatar and I have a lot of similarities, most likely due to the fact that I created him. I chose things that I would like to be doing at that age, so obviously it connects with me. He would be a customer of my product due to the things he enjoys doing and what he drives.
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