1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
My name is Chase Hodgson, I am a sophomore at the University of Florida majoring in Business Administration. I am a student with great time management, organization, and work ethic. I aspire to be a business owner. This business would play a huge role in my life. It would be my main focus.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I am offering a service that eliminates the need for gas stations. The service allows you to request our company to come to refill your gas tank via an app. This means you can be at work, at home, or even asleep. No more wasting time at the gas station.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
Anyone who owns a motor vehicle or regularly has to go to a gas station to refuel. People who have to fill their own gas and waste time.
4) Why do they care? Your solution is only valuable insofar as customers believe its value to them. Here, explain why customers will actually pay you money to use your product or service.
They care because everyone knows how annoying having to stop and get a fuel can be. This service will save users much of their wasted time at gas stations.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
What sets us apart from everyone else is that we are mobile. We come to you, rather than you coming to us.
I think that all of these five elements fit together well. They all have the same goal in mind. They are weak statements, however, they all do relate in one way or another.
Chase, your responses gave me a broad perspective of you as an innovator, your entrepreneurial purpose, and your service's function. The X-Factor of your service, by going to customers, rather than they come to your station is gonna definitely serve to your advantage. The service is something that could also be useful to people who may even break down on the highway. Your answers are thorough, well-presented, and ultimately tied in with the overall assignment.
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