22A – Elevator Pitch No. 3

2) A reflection on the feedback you received from your last pitch. Describe what stood out to you as important, what feedback surprised you the most, what feedback you think was outright wrong or silly or amazing and inciteful. 

The most important piece of feedback from my last pitch was the recommendation to further memorize my pitch. I feel as if my last two attempts were decent however my memorization was were my downfall began. The least helpful feedback I received was just very generic unspecified comments. 

3) What did you change, based on the feedback?

Third time's the charm, as they say. I bet you find a few things different from the first time, including: (a) it's almost memorized, (b) you're far more comfortable in front of the camera, and (c) the pitch itself is better. If this is or isn't true for you, please include this in your reflection!

This time around, I decided to memorize the majority of my short pitch. Having the core information memorized helped me a lot in front of the camera and allowed me to use more improv in my pitch rather than just reading from a script. 

21A – Reading Reflection No. 2

BOOK= The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) What was the general theme or argument of the book?

The general theme or argument for this book is that social media has the ability to be a very useful and meaningful tool in the growth of a company.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book connects and enhances my learning in ENT 3003 immensely. Almost everything we do in this class revolves around a variety of social media. All of our weekly assignments have to do with posting on a public website and reading/critiquing other social media user's posts. This book shows its readers that being an entrepreneur requires much more than just being able to run a company. Entrepreneurs have skills in a wide range of topics.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

1. Make four tweets that your hypothetical company would tweet. (Try and get more likes/engagements on each post)

The goal of this exercise is to gain increased engagement in each of your tweets.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest 'aha' moment was when I realized that maybe all my time spent on social media is not a waste after all. Our society has come to be built around the internet and different social media pages. I learned that there are so many ways and forms of advertising and getting the word out about your company.

19A – Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Chase Hodgson. I am a Student at the University of Florida studying Business Administration. I excel in leadership positions, social interaction/communication, and problem-solving. I aspire to be the CEO of a prosperous company in the future. This business would mean the world to me. It would play a huge role in my daily life.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

My company is offering a service that refuels your car without having to travel to a fuel station. My company offers an app that allows you to pinpoint the location of your parked car, which will then send out a mobile fuel truck that will come and refill your vehicle while it is parked and you are going about your day.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

We are offering this service to anyone who owns or uses fuel powered vehicles. The person that is most likely to use this is someone who travels a lot via car/truck.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers will care about this service because of how much time it will save you. This will revolutionize the fuel industry. Customers will no longer need to stop at gas stations to refuel their cars. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets us apart from everyone else in the refueling market is that we are a mobile refueling service. We are not a stationary fuel station like our competitors. We come to you, rather than you coming to us. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I feel as if these elements fit together rather well. In my opinion, these five elements seem to mesh very well with no weak links noticeable. 

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin. 

I received some very interesting feedback on my last Idea Napkin. One of the biggest realizations that I had from the feedback was that my competitors (stationary gas stations) would probably still cost less than this service. I also realized that stationary gas stations have more than just fuel to sell. Almost all fuel stations sell snacks, drinks, candy, etc. My service is strictly for refueling which could affect the interest in this service. Another realization I had after reading the feedback from my peers was that my business has to be able to cater to various fuel types/engines, so this time around while writing my idea napkin, I tried to stay away from the words gasoline, etc. because it would seem like that's the only fuel we serve. 

17A – Elevator Pitch No. 2

2.

After reading the comments on my first elevator speech, I realized that I was unprepared and lacked specific evidence or information about my company. This time around I made sure that I focused more on what my company provides rather than setting an example of how it is used.

3.

After reviewing the feedback on my last elevator pitch, I made the decision to further prepare for my elevator speech recording. I got facts of what my company or service was and how it is used. This time around I chose to focus more on the basic services my company provides rather than providing examples.

18A – Create a Customer Avatar

My prototypical customer is a male between the ages of 30-35. He has recently just started a family, drives a pickup truck and has an old jet ski. He likes movies and crime tv shows. During the weekdays, he wears a suit to his CPA job. On the weekend he likes to take his family to the lake or do something adventurous.




My avatar and I have a lot of similarities, most likely due to the fact that I created him. I chose things that I would like to be doing at that age, so obviously it connects with me. He would be a customer of my product due to the things he enjoys doing and what he drives.