Who: Are there certain people or certain businesses that, although they share a lot in common with the others in your opportunity, nevertheless fall outside the boundary? Why?
There is a multitude of businesses that share a lot in common with my opportunity but fall outside the boundary. Any gas station based company (7-11, Mobil, Speedway, Wawa, etc) has similarities with the majority of my opportunity, however, they all fall out of the category due to their stationary, nonmobile nature.
What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?)
This need differs from other needs because it is acting upon two opportunities at once. It not only focuses in on the gas selling industry it also focuses on the time-saving/delivery service opportunity.
Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary?
Yes, people outside the boundary are those who have no need for gasoline. This would include people without cars, or own electric vehicles.
| Inside the boundary | Outside the boundary |
| Who is In- Anyone that owns a gas powered vehicle. | Who is Not- Those who don't own a car |
| What the Need Is- Obtaining Gas without spending time pumping gas. | What the Need Is Not- They have no need for a mobile gas station. |
| Why the Need Exists- People are busy and don't always have time to stop for gas. | Alternative Explanations- They don't need to buy gas. |
Chase, your overall presentation of your data and results are easy to follow. I can definitely see the factors that associate with having the need for your gas pumping service. It will still be interesting to see how this develops and scales into a product or service used in big scale and small scale gas stations. It is also a benefit that your innovation is applicable to both gas companies and mobile servicing.
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