Sometimes when you get food delivered to you, it is cold by the time it arrives.
2.
The who: Anyone who orders food online or uses delivery services.
The what: The food you order is not always hot and fresh when it arrives.
The why: All delivery drivers are not equipped with heating/warming devices to keep food hot.
3.
Yes, there are numerous other people who have this same need.
Testing what:
When you use food delivery services, your food is not always going to be cold. It all depends on how many stops the driver has to make before you, or how long it takes to drive to your location
Testing the why: I feel like this need is very widespread and an agreed on need. Most people who have used delivery services have probably experienced cold food before. To my knowledge, most people want their food still hot/warm when it arrives.
4) In Part 1, you must interview five people. These interviews must be long enough for you to get the information you need. In these interviews, you want to ask questions that try to capture the variation in the whos, whats, and whys, and your objective is to test the boundaries of your opportunity hypothesis.
After interviewing 5 different people, it seems like my potential opportunity has a lot of support. Every single person that I interviewed told me about previous experiences with food delivery services and how their food has been cold upon arrival. All five of the people I interviewed, agreed that there should be a food heating system required for every driver.
5) Include your write-up of each step in your assignment. For step 4, please summarize what you find. Given your interviews, what do you know about the opportunity that you didn't know before?
When I first thought about this opportunity, my mind was mainly focused on the heating issues while in transportation. However, after interviewing numerous people about delivery issues, there seems to be an additional issue with delivery services, which is receiving the wrong food/order.
It is amazing how many small businesses are created in recent years to fulfill this market need. Technology, specifically mobile apps, have made it very easy and convenient to provide delivery services from different stores or restaurant to the buyer. I think you have a good opportunity trying to resolve this issue. Despite the fact that customer is paying for the delivery itself, on top of food price, the least they expect is for it to be preserved well during the delivery.
ReplyDeleteThe demand for this opportunity is astoundingly available. The innovation and implementation of this type of technology is very interesting and is a really good representation of how much technology is incorporated in our day-to-day lives. This opportunity would excel in areas prone to cold areas, especially northern cities. I would only be concerned with the safety of having these heating devices in heavy fast-moving vehicles.
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