19A – Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Chase Hodgson. I am a Student at the University of Florida studying Business Administration. I excel in leadership positions, social interaction/communication, and problem-solving. I aspire to be the CEO of a prosperous company in the future. This business would mean the world to me. It would play a huge role in my daily life.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

My company is offering a service that refuels your car without having to travel to a fuel station. My company offers an app that allows you to pinpoint the location of your parked car, which will then send out a mobile fuel truck that will come and refill your vehicle while it is parked and you are going about your day.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

We are offering this service to anyone who owns or uses fuel powered vehicles. The person that is most likely to use this is someone who travels a lot via car/truck.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers will care about this service because of how much time it will save you. This will revolutionize the fuel industry. Customers will no longer need to stop at gas stations to refuel their cars. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets us apart from everyone else in the refueling market is that we are a mobile refueling service. We are not a stationary fuel station like our competitors. We come to you, rather than you coming to us. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I feel as if these elements fit together rather well. In my opinion, these five elements seem to mesh very well with no weak links noticeable. 

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin. 

I received some very interesting feedback on my last Idea Napkin. One of the biggest realizations that I had from the feedback was that my competitors (stationary gas stations) would probably still cost less than this service. I also realized that stationary gas stations have more than just fuel to sell. Almost all fuel stations sell snacks, drinks, candy, etc. My service is strictly for refueling which could affect the interest in this service. Another realization I had after reading the feedback from my peers was that my business has to be able to cater to various fuel types/engines, so this time around while writing my idea napkin, I tried to stay away from the words gasoline, etc. because it would seem like that's the only fuel we serve.