21A – Reading Reflection No. 2

BOOK= The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) What was the general theme or argument of the book?

The general theme or argument for this book is that social media has the ability to be a very useful and meaningful tool in the growth of a company.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book connects and enhances my learning in ENT 3003 immensely. Almost everything we do in this class revolves around a variety of social media. All of our weekly assignments have to do with posting on a public website and reading/critiquing other social media user's posts. This book shows its readers that being an entrepreneur requires much more than just being able to run a company. Entrepreneurs have skills in a wide range of topics.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

1. Make four tweets that your hypothetical company would tweet. (Try and get more likes/engagements on each post)

The goal of this exercise is to gain increased engagement in each of your tweets.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest 'aha' moment was when I realized that maybe all my time spent on social media is not a waste after all. Our society has come to be built around the internet and different social media pages. I learned that there are so many ways and forms of advertising and getting the word out about your company.